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| Keyword optimization is the practice of optimizing your website content to improve search engine rankings. While some companies use keyword optimization unethically, their efforts may result in the website being permanently banned from active crawling. | |
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Keyword Optimization
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Keyword OptimizationKeyword optimization is a practice that web designers use to popularize their websites. If you want to make your website more popular by exposing it to more people, you will need to know at least a little bit about keyword optimization. The need for keyword optimization stems from the purpose that researchers began the internet. Researchers in universities and researchers in government entities began the internet as a way to exchange information in a convenient manner. Because the inventers of the Internet originally meant the Internet to be an informational conduit, search engines like Yahoo! and Google give priority to informational websites over personal and commercial websites. Search engines classify websites as informational, commercial or personal based on keywords that they find on websites, so web designers utilize keyword optimization to let search engines know how their websites are informational. Sometimes web designers use keyword optimization unethically. Some web designers purposefully stuff their websites full of articles stuffed full of keywords to fool the search engines in to classifying them as something that they are not. These web designers attach informational articles with incorrect keyword optimization to their web pages that are not pertinent to the content of their web pages so that search engines will lead people to their website whether it is what they searcher wants or not. Such unethical use of keyword optimization is more and more difficult to employ as web developers find ways to make search engines and web crawlers more intuitive about which websites are legitimately using keyword optimization and which websites are misdirecting people with keyword optimization. You may ethically utilize keyword optimization to direct search engines toward your website by attaching articles full of pertinent keywords to your website that directly relate to your website. If, however, Yahoo!, Google or MSN search engines determine that you are using keyword optimization in an unethical manner, all three major search engines will ban your website from their search engines. |
